Freshwater is the source of life. It’s what makes Earth unique in the known universe. It’s also a resource under threat. Just 3% of water on the planet is fresh water and only about 1% is readily available for human use, making it precious. The one-two punch of global population growth and climate change means we must be innovative and committed when it comes to water management and conservation. WWF is working to protect fresh water ecosystems and improve water access, efficiency, and allocation for people and the environment – an essential component of saving most of WWF’s priority places and species, and reducing the impact of humanity’s water footprint. With the above in mind, Cirkus came up with this simple but poignant storyline of an elephant and giraffe fighting over a bottle of water in the African heat.