For a week we partnered with the nation’s biggest newspaper, radio and online media. Playing on public opinion, press advertorials, radio promotions, online media, and a bespoke microsite rallied support, counting down to ‘Lunch Happy Friday’.

On that day, media gave one last push, as iconic venues across 111 sites nationwide were covered with 6000 branded deckchairs. DJ’s shut stations down, playing our content and music alone, hosting outside broadcasts alongside entertainers and sampling teams.

25 million people reached2 million took part 66,000 samples 6,000 deckchairs now in homes!Huge attitudinal shiftsBoots, a massive lunch retailer had its biggest day ever18% increase in sales 10 million extra bags of crisps in one week alone!Lunch Happy – a legend in its own lunchtime!