The film introduces the audience to Joan Baxter, a self-proclaimed Walkers Salt & Vinegar 'enthusiast', who has included the crisps in every aspect of her life.

From decorating her house with the crisp packets - the curtains, table cloths, cushions and clothes - to knitting a Walkers Salt & Vinegar branded jumper for her dog and having Walkers Salt & Vinegar crisps thrown as confetti at her wedding.

When the film crew inform Joan that Walkers may be getting rid of the flavour she goes into a panic, immediately fleeing her home, husband in tow, and returning a short time later carrying bags full of Walkers Salt & Vinegar crisps. The video follows Joan as she hurriedly stuffs crisps into any storage space she can find, turning to the film crew and asking: "can you freeze crisps?"