Cannes Lions
MacLAREN McCANN, Toronto, On / CADBURY / 2008
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This film is part of a larger campaign where a hypnotist uses a TV spot to cast a spell on all Canadians. His hypnotism causes them to crave Cadbury Crispy Crunch bars whenever they hear a car horn honk. This film proves the true power of his hypnosis on the general public.
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