The club YOUNIQUE is born: chemists can accumulate credits that give them the right to claim prizes relating to their profession, by participating in special initiatives offered by the pharmaceutical reps during their visits. The agency developed the name and logo and implemented a first teaser step: ADV teaser in trade press and a direct marketing teaser. The launch phase consisted of an advertisement in trade press with call-to-action, a welcome kit with a USB pen, a quarterly newsletter, a catalogue of prizes, a website with a section devoted to single chemists' shops where they can check their credits, and a call centre.

Participation in the project four months after launch: 6,000 chemists, 16 million credits have been distributed.