This film was developed to run throughout Europe. This is the heartland of Eurovision, the home of Englebert Humperdink and Serge Gainsborough where few things hold the charm, old-fashioned romance and seduction of the crooner. Where the styling from the pencil microphone and the open shirt neck (with just a glimpse of chest hair,) down to the blue studio hues and the warm, slight misty grade, evoke memories of those few, magnetic individuals who held us captivated, putty in their hands.

In Europe, the premium cat food brand Sheba has existed since the 1980s and has always represented the charms of our feline friends and the power these furry little rock stars hold over us. The “Resistance is Futile” platform has run throughout Europe since 2016 and this year this execution and its partner “tarot” have been captivating cat owners in France and the UK in both Cinema and TV.

Cats use their irresistible charms to get what they want from us and we can’t help but give in. One flick of the charm switch, a widening of those beautiful eyes and we are captivated by their charms, powerless to resist. And what do they want? Sheba, of course.

In this film, we use the French crooner - a culturally recognisable trope of seduction and charm to create a metaphor for the mesmerising, beguiling eyes of a cat when it wants fed.

We experience a studio performance by our 1970s singer - all hairspray, stack heels and sequins. This is Vincent Le Chat, a Parisian crooner. He is seducing the audience with his new track, ‘Nourris-Moi Bebe’ (Feed Me Now). As the performance unfolds we reveal that Vincent is the embodiment of the cat turning on its charms, in line with the Sheba brand positioning of ‘Resistance Is Futile’. Meow.