For the first time on Facebook, a group of audience was targeted based on Moods or Feelings status they have declared.

Whenever someone changed their status on Facebook declaring that she/he was happy an ad from Nescafé would reached them with a short simple video to inspire others with their happiness through this videos. Three simple videos were created to watch and share, in order to spread joy and emotions to inspire their friends and encourage them to “AwakeningToLife“.

The results exceeded all the expectations, reaching over 16 MM people, + 4 Points in Campaign Awareness, +5 Points in Purchase Consideration.