When residents head home early to avoid the storm’s fury, elevator advertising reminds them of warm destinations, and a fifteen second video brings a subway’s dark tunnel walls to life with bright Caribbean imagery. This integrated execution across multiple media platforms allows Royal Caribbean to surround the consumer with relevant messaging at the most opportune times.

Customer bookings within markets executing the cold weather strategy are converting at twice the national average. Comparing call volume and booking activity year on year, results indicate that a much more qualified prospect is being driven in the markets that have executed this strategy.