Sponsor of promotional support of the juvenile soap opera with the highest rating in the target. In each support, dailies of the soap were shown and at the end they were 'frozen' and remade in a comic format, (Crush’s same graphic code), and at the end close with the campaign’s claim: 'Dare to with Crush.'

We saved 60% in investment compared with the cost of a regular schedule, shown in the same time slots. We transgressed the traditional formats of sponsorship, involving each one of the characters with our code.