The creative solution was to make invisible benches, which were really seats that blended into the landscape when someone was approaching them frontally. This resulted in benches that runners saw from afar but then disappeared when runners approached them head on, due to an optical illusion.

Next to the benches there was a sign that read: Don't Stop - Gatorade. These benches were placed on several parks around the city, and also appeared as graphic advertisements on magazines. The idea was to represent the invisible benches as a contribution by Gatorade to all the people who were training for the Great Marathon of Santiago de Chile.This message worked as the basis for communication of the entire advertising campaign on traditional media, where runners were invited to prepare themselves for the Santiago Marathon. People were able to perceive that Gatorade was a drink for all training runners and not only for professionals in the sport.