We used a magnetic bookmark as a special application in major communication magazines.The bookmark displays the car with copy that links the objective of the bookmark with the product feature.

And though the bookmark sticks to every page, the surprise happens when the reader arrives at the CTS-V Coupe ad, where the bookmark takes its natural place on the road and completes the copy.

Between Campaign, Communicate & GM Middle East magazines, a total of 27,466 copies ran with the magnetic bookmark starting first week of February 2011.Results > By end of March, test-drives were up by 40%, compared to February figures, which also converted into an increase in sales.