Our creative studio worked with Chipotle to concept and produce a series of custom audio stories promoting their corporate social responsibility campaign, “Cultivate a Better World.” Chipotle is taking a leadership role in supporting young farmers in the U.S. by amplifying the awareness of their economic hardships and providing young farmers with seed grants, scholarships, and 3-year contracts.

For the series of audio stories, the team sought to drive awareness and ignite a conversation around the challenges facing the future of farming and the next generation of farmers. Produced via intimate audio recordings, the Soundscapes introduced listeners to young farmers who spoke to the challenges they face as they try to carry on the tradition of family farming in today’s increasingly complex and urban economy.