Vienna’s MuseumsQuartier is one of the ten largest cultural complexes in the world. Right from the start, the MuseumsQuartier set itself the goal of being more than just a complex of museums, exhibition halls and numerous other cultural institutions. This goal has been achieved: the MQ is a thriving urban living space whose visitor numbers are constantly growing.

In no other location do art and culture, concept and chance, leisure time and entertainment meet in quite the same way as they do at the MQ, where the boundaries between living and art space are blurred. This leads to the following question: is this chance, accident or concept?No other establishment is better placed than the MQ to pose this question. It is a question that has often been discussed in relation to the issues surrounding the origin, message and intention of artistic concepts. The posters are therefore based on snapshots taken in and around the MQ that leave no doubt as to their intention and how they came about.

It has been possible to increase the number of visitors to the major art museums and contemporary exhibition spaces. In addition, the popularity of the complex as an arena for the urban target audience has been more firmly established.