Cannes Lions

TRAVEL AGENCY

PROXIMITY GERMANY, Hamburg / KLEINE FLUCHTEN / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

The elevator had to be very striking as you stay there only for a few seconds. Therefore we installed an impressive mountain scene. The elevator appears as a ski gondola and contains hand grips on the ceiling as well as a snowboard in the corner. The headline says: “Should this be your only holiday in 2007? www.kleinefluchten.de”. The name of the agency fits very well as one can translate it with “little escapes”.

Outcome

The response was overwhelming with an increased traffic rate and a rise in bookings: 300% more accounting closed compared with the previous period.

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