Cultura Foundation is the corporate foundation of Cultura, retailer of cultural goods and leisures (books, music, video games, DVD, craft hobbies material, school supplies) with 68 stores in France.

The main mission of Cultura Foundation is to develop accessibility of culture (for disadvantaged children and families and handicapped people) by supporting local associations projects.

This campaign was created in a painful context, the terrorists attacks in 2015 in Paris, that showed how culture is essential for humanity.