Since RONC, the virtual character, was so successful, achieving over 30 thousand desktop application downloads by Cup Noodles fans (Nissin Miojo instant noodle in a cup), 3 videos were developed for viralisation - but only via the character's site (http://ronc.nissin.com.br). These are short videos, which sell the product's usefulness and quickness, with a touch of nonsense humour. In three weeks alone, the site had its page view rate amplified 6 times.