Cannes Lions

CUPID

CONTRAPUNTO BBDO, Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2018

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Everyone knows how wonderful is love in Valentine’s Day, but no one remember how hard is to keep the flame alive. Because love has a great enemy, the routine. That is why, the Valentine’s National Lottery draw comes with 15 million euros. For sure, a prize that will help couples to get out of the routine and keep their love alive.

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