Cannes Lions
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2016
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Radio add to incurage people to by the lottery as there is a special extra prize.
When you get the biggest prize in La Primitiva lottery’s history, like our last winner who won more than a hundred million euros, you may think… and... when you already bought your dream house… you bought all the cars you liked… you have been to al the “expensive” restaurants you know… you travelled around The World “several” times… now what…? Right…? Now ¿what…?
Well, now: about 70 million euros left, you know…
Cause if you won more than a hundred…
La Primitiva Lottery. We don’t dream cheap.
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