Cannes Lions
RABBIT CONTENT, Los Angeles / CURE AUTO INSURANCE / 2016
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This :30 film is part of a series of Driving Tips. CURE Auto Insurance rates are based on one’s driving record. The better your record, the better your rate.
A man is lounging poolside at a hotel. As he squeezes lemon into a glass of iced tea, he gets some in his eye and begins winking uncontrollably. A young woman sitting across from him thinks he is flirting and playfully winks back. Her burly, jealous boyfriend catches the two of them winking and angrily gets up from his chair. The man reacts nervously. An art card appears with the title, “USE YOUR BLINKERS CORRECTLY.” CURE’s branded character then says the tagline, “DRIVE WELL.”
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