The one-piece mailer demonstrates how by combining your current and mortgage you can 'DO IT IN ONE' and save £28,000.Whereas most financial mailings contain numerous pieces of paper the one-piece mailer makes the product simple and the focus is on the benefits rather than the technicalities.

NatWest One was a new product in the NatWest mortgage marketplace so this was a challenging project – we needed to generate leads and it pulled.Against a control pack of 0.82% the response rate was up to 4.34%.