To conduct the test, we first set the target altitude, and customized a special-purpose balloon to lift the super-light luggage up to the highest point and then fall. Then, we installed altitude measuring and cutting devices. A high-performance technology called “radio jonde” and GPS were utilized to estimate the expected drop zone before conducting the test.

The video is was released worldwide since Apr. 2017 via various online channels including the client’s official website, YouTube, and other global social networks, and is gaining continuous exposures until now.

Instead of running an advertisement with the client’s marketing intentions to promote its lightness and durability, the data-driven real test was shared as an experimental video with online viewers. The video soon went viral, and received exciting feedbacks real-time.