Cannes Lions

LUGGAGE

SAATCHI & SAATCHI BRUSSELS, Brussels / SAMSONITE / 2014

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Samsonite Versus The World is a platform in which we test the Samsonite products against ...whatever. It is not meant as ‘realistic situations’ but more as hypothetical tests against absurdity. However: all tests and test results are 100% realistic.

In this film we demonstrate the incredible lightness of the suitcase. It is positioned on a balance against a simple chicken.

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