Cannes Lions
SAATCHI & SAATCHI BRUSSELS, Brussels / SAMSONITE / 2014
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Description
Samsonite Versus The World is a platform in which we test the Samsonite products against ...whatever. It is not meant as ‘realistic situations’ but more as hypothetical tests against absurdity. However: all tests and test results are 100% realistic.
In this film we demonstrate the incredible lightness of the suitcase. It is positioned on a balance against a simple chicken.
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