We wanted to show how the new 9380 will make sharing and communicating even easier and faster.

The concept: The 9380 allows you to be faster than anyone, so fast you might end up thinking of yourself as a superhero. The implementation: A real life ‘man hunting’ game using social networks.We created TheShareman, first 9380 owner, an egomaniac hero challenging everyone to try to catch him. He’s cruising around on his fixie bike, giving clues on his location on Twitter. The game is simple: find him, take a picture, be the first to post it and win a phone.

More than 8,000 followers on Twitter in less than 3 weeks, 800,000 views on YouTube, and 160,000 new fans on Facebook.Shareman visited 4 cities, and appeared in more than 15 events including concerts, sport games and TV shows.