Swiss Life is the oldest life insurance group in Switzerland. The company stands for stability and security since 1857 and accompanies its customers throughout a lifetime. The intention was to bring this to mind in our fast paced generation.

Because Swiss Life accompanies its customers throughout a lifetime, we sought out their most loyal customer to proof it: the 101 year old pensioner Hans Knecht, whose policy is active for 100 years. We congratulated the 101st birthday of this healthy pensioner in a special way.

Swiss Life’s target group is basically every adult person in Switzerland. That’s why we’ve chosen the most serious and renowned Swiss newspaper to place our congratulations for Hans Knecht: the „Neue Zürcher Zeitung“, a leading news medium in the German-speaking region.

We honoured the 101st birthday of Hans Knecht in a special way. In close cooperation with the editors-in-chief and the publishers, we arranged the entire edition of the renowned newspaper to be published with the original title page from the day of his birth: June 7, 1917. With a corresponding explanation site portraying the healthy pensioner.

1. A moving birthday celebration for Hans Knecht.

2. A newspaper that caught the eye of 239’000 readers.

3. 239,000 readers who now know: Swiss Life has served satisfied customers for over 100 years.