Ecommerce has been witnessing a boom in the Middle East. Yet, there is still little penetration of ecommerce and online purchases in Jordan. That stems from a cash dependent culture and fear of credit cards, especially for online use. In addition to that, there is no mature home addresses and residential zoning system. After-sales service also contribute to making online purchases a taboo, since Jordanians usually order from international websites which makes cash-back and returns almost impossible.

Samsung LEVANT started a local online store for the Jordanian market as part of their global approach, and wanted to challenge the cash-only-culture and empower people to trust technology.

The film starts with a typical scene of a wife questioning her husband on a task he was supposed to do. The husband then starts telling his wife a never ending story of the most absurd obstacles he encountered during the day that prevented him to buy the microwave she’s been so desperately waiting for: from his sister’s kids he had to pick up from school, to the tow truck he had to bribe to take back his car, to the donkey that blocked his way, the husband goes on and on to justify him coming back home without a microwave. Finally, the irritated wife asks her husband to cut it short! And the movie ends with a panel inviting people to cut it short with the new Samsung e-commence website and do all their shopping online.

The film starts with a typical scene of a wife questioning her husband on a task he was supposed to do. The husband then starts telling his wife a never ending story of the most absurd obstacles he encountered during the day that prevented him to buy the microwave she’s been so desperately waiting for: from his sister’s kids he had to pick up from school, to the tow truck he had to bribe to take back his car, to the donkey that blocked his way, the husband goes on and on to justify him coming back home without a microwave. Finally, the irritated wife asks her husband to cut it short! And the movie ends with a panel inviting people to cut it short with the new Samsung e-commence website and do all their shopping online.