To recreate a building hidden from view for over 100 years we had to survey and scan dozens of nearby buildings with similar features - paying particular attention to colour, texture and patina, as well as ensuring continuity with neighbouring buildings and structures. From ornaments and figurines, to lighting and curtains behind windows, each detail was perfectly recreated from scratch.

Having created 2 versions of the building for both day and night, we then integrated a 3D wireframe of the Galaxy Fold into our renders, before proportionally fitting them onto the curved Piccadilly screen – compensating the perspective to enable our audience to view our animation from multiple angles.

To animate our building folding in time with the Galaxy Fold, we conformed to real-world mechanics – building depth and structure into the walls and window frames to ensure each folding element of the animation was as realistic as possible.