Sunday Insurance is a new insurance company that was born in the age of centuries-old insurance. The brand knows what are the pain points of the insurance business.

And with its strong startup DNA, it knows what is "necessary" and "unnecessary"

for customers. The brand is lean effectively

by cutting off unnecessary steps of the traditional insurance business.

This led to the idea of “cut off,” which is to cut everything to be lean.

Not only the brand benefits from the lower costs, but also the consumers.

Because when the costs are lower, the brand can collect insurance premiums at a lower price.

The "Cut off" ad for Sunday Insurance uses practical effects and cinematography to create a realistic and visually stunning film.

The "Cut off" ad idea was shared widely online,

and was awarded as one of the best ads of the week

by Best Ads on TV. AD Addict, the leading marketing media in Thailand,

also ranked the "Cut off" ad idea as one of the top 10 interesting Thai ads for October 2023.

These achievements resulted in the brand being talked about and the brand's page gaining

a significant increase in followers. In addition, the Sunday Insurance application has seen an increase in downloads.