Sunday Insurance is a new insurance company that was born in the age of centuries-old insurance. The brand knows what are the pain points of the insurance business.

And with its strong startup DNA, it knows what is "necessary" and "unnecessary"

for customers. The brand is lean effectively

by cutting off unnecessary steps of the traditional insurance business.

This led to the idea of “cut off,” which is to cut everything to be lean.

Not only the brand benefits from the lower costs, but also the consumers.

Because when the costs are lower, the brand can collect insurance premiums at a lower price.

A young woman wants to have health insurance, but she doesn't want to pay expensive premiums. So, she tries to make her body as minimal as possible.

She thinks if she has a minimal body, she will pay less premiums.

The story shows she only has the top half of her body, one eye, and one arm.

The ad gradually builds suspense by revealing what other body parts she's missing.

Her boyfriend is even more minimal than she is.But if you get insurance

with Sunday Insurance, you don't have to cut anything. Sunday Insurance cuts out

unnecessary steps and even paper-based documents to reduce costs and make premiums lower.

The number of searches for the keyword "online insurance" reached 100,000 times during the period when the cut-off advertisement was launched.

And the growth rate of insurance purchases has increased by 20%.