Each of the 15 executions in Cuties Clementine’s first-ever national campaign communicates a single product-benefit that supports the idea that 'Kids love Cuties because Cuties are made for kids'. Kids love sweets; they love seedless things; they love easy peeling; and the fact that they’re just the right size for little hands. The primary target was moms with children aged 5-10; the secondary market, children 6-11.