An app QR code call-to-action was integrated onto 100 million packages where parents could scan the code and automatically be served up the app in iTunes or Google Play depending on device. In addition, if parents purchased Halos in stores, they could find specially marked stickers on fruit with 4-letter “hashtag codes” (#cool, #snow, #sand, etc.). These special codes could be input into the game to unlock hidden surprises (e.g. new levels, super powers, rainbows, etc.). Although some codes were rarer than others, parents and their kids could easily find them, given that we printed more than 1 billion stickers.

• Three TV commercials produced. For our Target demographic (women 25-49), we received over 330,000,000 impressions.

• 112,000 Facebook fans in four months

• 7.5 million Twitter impressions (even the White House retweeted us!)

• 100,000+ app downloads, with a perfect 5/5 rating in iTunes

• Google ranking moved from #110 to #1

• Most importantly, Halos is now the #1 selling U.S. brand – less than a year after it was conceived.

Halosfun.com