Cannes Lions
DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos Aires / SONY / 2011
Awards:
Overview
Entries
Credits
Description
To launch the new Cybershot with sweep Panorama we decided to make a campaign that dramatized the true benefit of a camera that allows you to take panoramic pictures. So we developed a campaign in which we see famous pictures and we discover what was going on around these pictures, very funny stories that no one could see because the camera with which the picture was taken was not panoramic. The campaign ends with the concept: Stories are better panoramic.
Similar Campaigns
12 items