Can a captive successfully escape from confinement filled with various challenges such as being blasted with water by using only his Water, Dust & Shock Proof smartphone and the support of his fellow Twitter users? The story was designed to verify and demonstrate the product’s strengths, and unfolded in real time as the Twitter celebrity tweeted.

32m tweets were made on the day of the event alone, greatly contributing to the sharp increase in the product’s awareness level.