Cannes Lions
VML, Kansas City / CADBURY / 2008
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Description
Accelerade’s vRide micro site is the home for a downloadable audio training tool for serious cyclists. By working with cinematic non-fiction visionaries and vRide architects, Ditore Mayo, a dynamic user experience was born. Visiting the vRide micro site is like being transported to the actual race course. Users experience an interactive flythrough of the training course, learn about the ride leader and coach and have access to download vRide to begin training for the bike leg of the legendary San Francisco Triathlon.
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