Cannes Lions
STORM DIGITAL COMMUNICATIONS, Madrid / CADBURY / 2004
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Let your self be carried by the air over the Mediterranean sea and explore the new site for La Casera. A website where sunny skies and good weather abound. You may share a Casera at home, at a cafe or in the outdoors. La Casera, one of the top ten best-selling brands of refreshing drinks in Europe, is undergoing a change on their positioning from the current popular and traditional to a more modern image. La Casera wants to translate the concept of 'Mediterranean refreshment' to the web, targeting it to a younger, upward-moving crowd, showing them new ways to enjoy the product. The result is this site, navigated through something as light as the product - the air.
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