The challenge to generate a differentiated experience through a interactive and impressive model was responded joining three factors: usability, possibility of using event when disconnected and that can also be used as an independent tool in the exhibition environment.

We developed a fun and interactive way to demonstrate how the UVS Renault can transport any type of load. In the Tetris Load Ad game, all pieces were different examples of cargo. At the end, an invitation to either restart the game or build the most appropriate UVS was displayed.

Headline: Load any cargo, including yours.

The results shows that this friendly ad that draws the curiosity of the internet user generates great feedback. It offered a positive scenario to generate leads, increasing the visits to the website in about 10%. Besides having fun, people impacted by the ad could attest to the vehicles proficiency by themselves. All of them felt the vehicles capability to adapt to all sorts of loads. All in all, we accomplished our goal, capturing interest for businesses.

73% of people impacted played

52% replayed

44% accessed the website

Average time on the ad game: 3 min