Cannes Lions

THEATRE IN A 500

LEO BURNETT IBERIA, Madrid / FIAT GROUP / 2014

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Overview

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Credits

OVERVIEW

Execution

We transformed the Fiat 500s into micro theater stages for two people at a time. Four original plays, about 15mins in length, where each car became the scene of the story. We did 10 runs per car. Each play represented the unique spirit of it´s model. (Adventure, Speed, Family, Glamour)

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