In the beginning of 2011 Bosch launched a new product in China: a washing and drying machine with special washing programmes for outdoor and waterproof clothing. We were asked to develop a TV and viral campaign that gets the new urban Chinese middle class excited about the great outdoor and in our washing machine.We wrote and animated a series of spots all with 'guides to the outdoor’ written in a manner straight from the discovery channel and one call to action: Conquer outdoor.