A website for Bosch Power Tools was intended to make the hearts of DIY enthusiasts beat faster and attract new target groups to Bosch. To achieve this, Bosch created a completely new Internet presence.

The focus of the website is the “House of Bosch“. In this virtual house anyone will find great designer furniture in every living space, which they can build for themselves. Each of the projects have been designed exclusively for Bosch and set themselves apart from the conventional. Entertaining video instructions make construction easy, and users can exchange opinions and include the projects in their own blogs.