Cannes Lions
PUBLICIS, Warsaw / RENAULT / 2009
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We designed a cardboard box of a volume of exactly one cubic meter. On the bottem we wrote: The cheapest cubic meter on the market.The boxes were set up in places frequented by the target: Bazaars, local markets and city centres.They were also sent via direct courier service to Fleet Managers at larger companies. One box was enough to make a sensation not only in the office it was sent to, but in the whole building.
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