Try to change the image as a suitable one for SM3 New Generation and repositioning from female focused image to masculine, dynamic image.Through the interesting “PLAY” episode, make a connection between target life-style and dynamic product.

Car is not just transportation anymore. It would be an enjoyable entertainment method. (Driving -> Playing)A young man goes into a box, takes off the hat of a big man, and cleans his shoes with it. Then he escapes in his SM3 car.