Dacia Sponsor Day is a local piece of branded content aimed at small business owners in Italy, who are predominantly affected by the economical crisis and that could benefit the most from a value for money brand.

There are no restrictions for branded content in the automotive sector other than self-regulation, common sense, acts of crime or rights violation

In Italy, many small businesses have been closing down in recent years. Benefitting from the economical crisis, Dacia launched Sponsor Day to demonstrate that it cares for its target audience, by providing valuable advertising exposure to small business owners. Something they could have never afforded; especially not to this extent. This way Dacia manifested closeness to its target audience and made a big step in becoming a value for money brand with their range of commercial vehicles.

In Italy, many small businesses have been closing down in recent years. Benefitting from the economical crisis, Dacia launched Sponsor Day to demonstrate that it cares for its target audience, by providing valuable advertising exposure to small business owners. Something they could have never afforded, especially not to this extent. This way Dacia manifested closeness to its target audience and made a big step in becoming a value for money brand with their range of commercial vehicles.

Over 4.000 small businesses participated in the online contest, of which 3 had their names appearing on Udinese’s jersey. Nearly 7 million people watched the games and 95% of national TV and press covered the story in over 700 news articles.

Media impressions: over 122,000,000

Growth of Dacia Facebook fans: +52%

Growth of Dacia Twitter followers: +30%

Impressions #sponsordays 3,012,179 during the matches

#sponsordays in the Top 4 Italian trending topics

4,053 Dacias have been ordered