The dialogue-based long-lead campaign for the launch of the new vehicle concept is taking "Experience the Grand Sports Tourer". The focus is on experiencing the Grand Sports Tourer and its four key strengths: design, space, performance and comfort. Registered users can look forward to exclusive content, created just for the Internet. Short films made especially for the Internet give an insight into how individual vehicle details are created. The aim of this integrated CRM campaign, created in accordance with offline activities, is to develop new target groups.