We designed an exhibition space showcasing the D&AD Award, the highest honour of the design industry.

The motif came from Pachinko (Japanese pinball). Only ideas that go beyond uncontrollable variables, such as luck or innate talent, can win. This embodies the miracle of ‘Design Fever’. 4 posters types were created; themes included outer space and more anime. The entrance featured a remix of pachinko parlour sounds and sparkling posters.

The number of visitors doubled compared to last year. Posters were sold out. Many people decided to drop in after seeing the entrance. The event was also popular among foreign tourists, which helped attract new visitors.