The AdFest 2009 Exhibition was held in Japan to showcase winning entries at AdFest, an advertising award competition focused on advertising from Asia. We designed and created posters announcing the exhibition, the interior of the exhibition site, and a pamphlet.

Traditional Asian patterns, elephants, and Tai Chi forms were used as design elements for huge waves. Displayed side by side, the three versions of the posters created new waves that engulfed the exhibition site.

The number of visitors doubled from the previous year. The 'Asian Wave' posters that were available at the venue sold out in days.