Cannes Lions
TOKYO GREAT VISUAL, Tokyo / DAIHATSU / 2005
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Once you like it, you'll always be together. You'll like it after 5 years, or a decade. Getting along for a long time is about making a good relationship between people, as well as between people and things. That is what we defined in Japanese as "zutto suki" (meaning to like something a lot).The compact car Boon, produced by Daihatsu, is also a car subject to "zutto suki." This brand promotion site consists of 6 short stories based on "six reasons to be zutto suki."
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