Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / IVECO / 2014
Overview
Entries
Credits
Description
Iveco has launched a van, Daily Cubik, the benefit of which lies on the fact that it has a chassis structure equal to that of a truck, but embedded in an urban-use van. For this, we launched a campaign comprising three commercials which, through humor, reflect the concept of “A VAN WITH THE SOUL OF A TRUCK"
Similar Campaigns
12 items