Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / IVECO / 2015
Overview
Entries
Credits
Execution
A simple, easy to understand image capable of causing an impact and becoming a topic in the trucker community, in a direct and memorable way, a single letter can cause a serious accident and even kill. We used the moviment of brush script lettering to show the continuation of an action that can have tragic consequences.
Outcome
Thousands of truckers were able to see our alert and understand the dangers of texting while driving in a better way.
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