Develop key visual for Pattex Super Glue launch with new packaging to encourage usage of Pattex Super Glue product.

We developed a totally new series of key visuals, and then invited the top 3D design company from Thailand that had swept all the important awards all over the world last year, to develop brand new 3D artworks for us. And after almost one year’s hard work, we finally arrived the finish line we all appreciate.

3 months after the campaign was launched, Pattex Super Glue became the 2nd player in sales volume, and Pattex also became the no.1 marketed brand in terms of awareness, and conversion throughout the purchase funnel in China.