Cannes Lions

DAWN POWER DISSOLVER DISH SOAP

THE KAPLAN THALER GROUP, New York / PROCTER & GAMBLE / 2004

Overview

Entries

Credits

Overview

Description

Young boy buys old pots and pans at a garage sale and cleans them with Dawn Power dissolver. Consequently, he resells the pans at a much higher price, making a profit.

Similar Campaigns

12 items

Shortlisted Cannes Lions

BLUECURRENT JAPAN, Tokyo

NOU-IKUMIN

2015, PROCTER & GAMBLE

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HUMAN, New york

DOVE GLOBAL SELF ESTEEM FUND

2012, UNILEVER

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GREY GROUP VIETNAM, Ho chi minh city

DIANNE 35

2010, BAYER

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Shortlisted Cannes Lions

BBDO NEW YORK, New york

FUSION POWER RAZOR

2008, PROCTER & GAMBLE

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GREY WORLDWIDE, Dusseldorf

MR. CLEAN CLEANING PRODUCT

2008, PROCTER & GAMBLE

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M&C SAATCHI, London

LUCOZADE ENERGY

2008, GLAXO SMITH-KLINE

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LEO BURNETT COLOMBIANA, Bogota

DURACELL AKLALINE BATTERIES

2008, PROCTER & GAMBLE

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Shortlisted Cannes Lions

GREY WORLDWIDE, Auckland

NO ANTS SPRAY

2006, KIWICARE

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PUBLICIS NEW YORK, New york

PEPTO BISMOL

2006, PROCTER & GAMBLE

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PUBLICIS MOJO AUSTRALIA, Sydney

METAMUCIL DIETARY FIBRE SUPPLEMENT

2006, PROCTER & GAMBLE

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Shortlisted Cannes Lions

STARCOM WOLDWIDE PHILIPPINES, Makati city

REJOICE REVIVING SHAMPOO

2005, PROCTER & GAMBLE

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BARTLE BOGLE HEGARTY, London

SURF DERO LAUNDRY DETERGENT

2005, UNILEVER

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