Describe the creative idea.

Drinking Quilmes with peanuts its a national custom in Argentina. People created a MEME of a Quilmes can with a peanut carrier attached to it. We decided to make that MEME a real product, a limited edition called #ThePeanutThingy, that people could win only in our social platforms.

We developed #ThePeanutThingy as a real product, with a real campaign, and gave it for free to the people who had the idea: our followers.

THE CAMPAIGN HAD MORE THAN 18 K RTS.

34.56 M IMPRESSIONS.

MESSAGES OF LOVE OF EVERY KIND.